As a Creative Director and Executive Art Director, I have supervised the creative development of a unified corporate image and brand identification for all products, line extensions and collateral materials. I am able to meet the continual challenge of maintaining the highest esthetic standards within realistic cost considerations.

National Advertising: Development of visual concepts, overseeing photography and execution of elements into the finished separations.

Packaging: All facets of primary and secondary packaging design, development and management of production. Possess an in-depth knowledge of market trends and an ability to interpret a product image in fresh new ways.

POP Displays: Design development and management of production for all promotional and permanent displays, on-counter visual merchandising and product merchandising.

Collateral: Design sell sheets, co-op ads, counter cards, posters, scented magazine inserts and billing remits, as well as special direct response promotional pieces, and invitations.

Promotions: Extensive research, development and final design of purchase-with-purchase and gift-with-purchase promotional vehicles.

Visual Merchandising: Design development and execution of in-store merchandising; trade show
and showroom display.

Direct Mail: Design development and management of production for all promotional and permanent displays, on-counter visual merchandising and product merchandising.

Directed and supervised photographers, retouchers, illustrators; and production of all artwork with inside staff of 16+ and outside studios, from concept to comps to finished pieces. Worked closely with Marketing Departments, Sales and Special Events, and have done formal presentations on a regular basis.

Proficient in QuarkXpress, Illustrator and Photoshop